Digital Marketing Guide: All you need to know about it

Digital Marketing, I can say that is a new future of old school marketing [offline Marketing], the reason when I said [a new future of marketing] Did you believe me every single day people increasing to go online? let say by numbers there are more than 4 billion Internet users in the world from this date of post and still increasing.

Reasons make you use digital marketing
[Reasons make you use digital marketing]

Before to know about Online marketing Guide let go back Memories for some of stuff brands used offline marketing

-Electronic billboards

Who`s not remember that? , Driving your car or walking on street and you see some amazing Ads attracts your attention.

Electronic billboards for Hyundai
[its amazing for let you look to board]

– Products samples

Most of the body care or food & beverage companies for a new product or promote other products they distribute samples to know customer responses about the products and targeting them to purchase

Coca-Cola gives free samples of products
[As you can see get you free samples]

-Radio commercials

Commercial advertising by audio services goes back to even before the introduction of radio broadcasting, beginning with the 1893 establishment of telephone-based Telefon Hírmondó of Budapest, Hungary. As of 1901, this “telephone newspaper” was selling twelve-second spots for one florin each to reach the subscribers listening to the service’s programming.

Old Raido Commercial

– TV commercials

Television advertising involves three main tasks: creating a television advertisement that meets broadcast standards, placing the advertisement on television to reaches the desired customer and then measuring the outcomes of these ads, including the return on investment.

TV commercials don`t miss it!

-Phone marketing

Marketing through calling or SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making it highly effective at reaching recipients quickly and It is still effective these days as well.

offline for Phone marketing

As we saw of offline marketing some of the companies still choose it for some audience targeting and we can’t say that 100% of people not effective with offline marketing, its one card from ten cards of marketing strategies. Now let talk about online marketing and:

The First question is: what is digital marketing?

Simply digital marketing is the new generation of normal marketing linked to modern technology devices such as ads or keywords for search engines and advertising campaigns via social media.

How does digital marketing work?

It’s working for advertising delivered through digital platforms. such as social media, mobile applications, email, web applications, search engines, websites, or any new digital platforms.

Here is a quick set of types used in the most common digital marketing and the platforms involved in each.

1- Content Marketing

Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

2- Email Marketing

An email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?

  • Trustworthy
  • Relevant
  • Conversational
  • Be coordinated across channels
  • Strategic 

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed.

3- Search engine Optimization (SEO)

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

  • A key pillar of modern SEO
  • It helps you get noticed on social media
  • It gives you something of value to offer customers in emails and paid search ads

4- Socia Media Marketing (SMM)

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • Pinterest.

5- Search engine marketing (SEM)

People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.

6- Pay Per Click advertising

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:

7-Affiliate marketing

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:

Now you understand the types of Digital Marketing and what the difference between of them and you still have a question in your mind is :

Is digital marketing important?

As always I say Yes! , these days with competitors who use digital marketing, you need to be with them Same Rode, Digital marketing important for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs and creating valuable online content. However, you should have a great strategy to be successful in Digital marketing.

Let me tell some of reason that keep working on digital marketing after this moment :

Reason to start using digital Marketing :

  1. Survival of the online brand and public attention.
  2. Increase sales and achieve the goal.
  3. Easy communication with new and existing customers.
  4. Help Brands for news or new products.

Many of us ask them self,[ok, I understand that all of types and I know the reason to start using digital marketing ] But :

What are the benefits of digital marketing?

Here am not to tell you that all the benefits you get as others because there are different strategies are used, if having a strong digital marketing strategy will help you in multiple ways:

  • Longer relationship with the audience.
  • New targeting audience.
  • Contact with the audience to help them or answer questions.
  • Know the behavior of the audience and change the strategy of marketing.
  • Help to put a plan of targeting sales by Online activity.
  • Clear to know your ROI [Retuern of invesment] from ads campaign.

How much cost for digital marketing?

To get the real answer for that, it depends on your choice, If you’re focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very much budget at all. With inbound marketing, the main focus is on creating high-quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time, but if you are looking for ads and campaigns you should pay for social media platforms and agency to help you for putting strategies, also depends to size of your campaigns.

Conclusion

I hope this guide show you more then you expected, to get your next step, digital marketing is more than Google ads and social media campaigns.

Which type you thing that helps your business?

Which of these do you remember from back in the day? Have I missed any?

Digital Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *