How much instagram ads cost?

How much Instagram ads cost?, before to know the cost, Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. Instagram’s 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.

How to Market on Instagram and (How much Instagram ads cost?)

Active Users monthly on Instagram 2019

Why do you need to market on Instagram?


Instagram is growing and it’s growing fast, It doesn’t look like it’s going to stop anytime soon, either.


Instagram is an extremely popular platform, with almost one-quarter of internet users using Instagram, and each user spending an average of 53 minutes per day using the app (Source: VOX).


If you’re looking to target receptive audiences who are ready and willing to engage with your posts and ads, Instagram is your marketplace. The average post engagement rate on Instagram is among the highest of all social networks at 3.31% (compared to a 0.07% average engagement rate per tweet on Twitter.


Plus, now that Instagram advertising is backed by Facebook, businesses small and large have access to the many benefits that come with advertising, like highly targeted advertisements to reach a specific audience. Instagram has also introduced business profiles that you can use to help promote your business.

[bctt tweet=” 📸 Did you know that Instagram users spent an average of 53 minutes per day 😲😲” username=”msirty1″]


How much Instagram ads cost?

The cost of Instagram ads will depend on your budget and whether you want to use manual or automatic bidding.

And while there’s no exact figure that you can expect an ad to cost, Instagram CPM ads is around $5.

“…while a typical CPM on Facebook Ads will be around the $10 mark today, it was closer to $5 on Instagram,”.

However, Instagram ads won’t ever cost you more than you choose to spend. If your budget is $10 per day, they’ll never cost you more than that figure.


When you’re creating a campaign, it’s important to select an objective from the list.

These include brand awareness, reach, traffic, app installs, engagement, video views, and conversions.

Next to “Campaign Name,” you can add a name for your campaign or use the default name that Facebook assigns it.


Then you’ll need to create and customize your Instagram ad to fit your advertising needs and budget.


How to Create Instagram ads?

Before we begin, it’s important to note that Instagram is intended for in-the-moment content. To stay relevant to your audience, you’ll need to invest the resources required to post regularly.

Keep your profile up-to-date, and you’ll keep your followers around and engaged.

If you don’t have it already, you can download the Instagram app from the App Store or Google Play Store. You can view content on Instagram’s website, but you can’t upload it via your desktop. You’ll need the app for that.


First Switch to Business Profile, which allows you to identify your profile as a business profile. Instagram’s Business Tools feature makes it easy for users to contact you, provides you with in-depth insights, and allows you to promote your content. Note: Your business must have a Facebook business page to switch to an Instagram business profile.

How to switch instagram to a business account


There are six formats of Instagram ads, in 2019 Instagram make a new update of ads type and they add catalog sales that allow audiences to shop your products inside Instagram but without checkout process maybe in future will they allow this options. Everythings are possible.😄




instagram ads type

Instagram ads type.

  • Photo views

  • Video views

  • App installs

  • Slideshow Ads

  • Carousel Ads


Here’s how to use each type, starting with the five kinds of Instagram feed ads.

1-Photo views

Single-image ads allow you to create up to six ads containing.

2- Video views

Promote videos that product launches or about your brand. Single-video ads consist of a video or a GIF.

3-App installs

Allow targeting audience to download your app.

4-Slideshow Ads

Slideshow ads are basically video ads on a loop with as many as 10 images (with music).

5-Carousel Ads

Carousel ads consist of two or more images or videos and Instagram stories ads.

Here we are to start post First your ads 😉


[bctt tweet=”Do you want to learn how to create Instagram ads? I suggest this article to help you👇” username=”msirty1″]

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From Facebook Ads Manager, where you would normally upload media files, lists the. As you can see image below first you need to setup campaign name and your campaign budget daily.

Instagram ads from facebook manager dashboard


After you setup your campaign you need to put your targeting audience this very important that actually targeting the correct customers as ages, location, gender,etc..

Look at the audience size, How many people reach your ads?, But remember this number not all of them will click your ads or buy your products, This is the Approximate number for your campaign.




facebook ads manager audience size dashboard

Then choose the format as you ads if you would like to ads with image or video and Instagram stories you can use carousel format.after that fill out other information that needs for your campaign.


facbook ads Format



Instagram users value high-quality content. Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing entertaining captions that engage.


Be careful, Not all ads are successful if not have strategies of the campaign, we have said before you are going to spend your money you should know exactly how will be your ROI.


Instagram Stories is most popular without ads more than Snapchat Stories, What you think if was stories ads ?!


You can easily run a single image or singe-video ad. The cost for each type of Instagram ad campaign is totally customizable, so you’ll never go over your budget.

Did you run Instagram ads before? Share us your experience

Social Media Marketing

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