People holding coin and magnet

People holding a Snapchat icon



Snapchat statistics and Sample Guide of 2019

Hey buddy, welcome to over here in this article I will brief about information and statistics of snapchat and how you can used as commercial or personal.


These days who not have fun with SNAPCHAT


Let`s start with the Snapchat CEO  

Did you know Snapchat CEO Evan Spiegel received a $637 million bonus in 2017?

I know you didn’t know for that.

Are you still sit at sofa! 😊  it`s mean his net worth.


Good Luck ..  for him and for us 😉

The Boy he works hard, and he get his result


Evan Spiegel Snapchat ceo

[ CEO Evan Spiegel]




What is Snapchat?

Who didn’t have snapchat in these days?

Snapchat established in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.

Benefits of Snapchat app is multimedia messaging used by  globally users .

You can record up to 10sec and share your stories for friends or public 24h

Also Including simple filters game and filters media , don’t forget to use it  😉


Who hasn’t given themselves a Snapchat flower crown or puppy dog ears?



Instagram Stories Vs Snapchat Stories

Though the bump in users might seem like a lot, in actuality, Snapchats’ growth has slowed since the launch of Instagram Stories—an almost exact copy of Snapchat’s My Stories concept. Instagram’s users now post twice as many stories as Snapchat users.


WhatsApp & Facebook`s Have 500M User Each




 [bctt tweet=”Snapchat has over 186 million daily active users! 😮 Check out some stats and facts about this huge social network.”]






Snapchat Growth: Adversity Facing Snapchat Advertising



The premise of Snapchat’s ephemeral content has created a hurdle for advertisers ever since the platform started serving ads to users in 2014.

Disappearing content means that influencers and marketers are constantly needing to create new content, unlike Facebook and Instagram, where content can easily be repurposed. And, if a marketer wants to make it onto Snapchat’s Discover page, they have to prove that they can consistently create high-quality videos, meaning they have to submit a month’s worth of content to be approved in advance!

Additionally, Snapchat has made it difficult for advertisers to determine the effectiveness of ads because the company doesn’t offer detailed analytics. Instead, they use paid third-party analytics tools, which provide very basic information, such as the number of viewers and for how long they viewed the post.


Nonetheless, marketers are expected to spend $1.5 billion in 2019 on Snapchat advertising. Topping the chart as the most popular brands for Snapchat ads are BuzzFeed, Comedy Central, and iHeartRadio.


Snapchat Net Worth: -$4B

Although market cap gives you a sense of what the market values a company at, the number can be based on hundreds of factors, big and small, that boil down to market volatility


Based on Snapchat’s revenue and profits from the last three years, Snapchat has a negative valuation of minus $4 billion.

As you can see chart below, expect that Snapchat global advertising revenue


343.6 Million Dollars income of Snapchat collected for global advertising in 2016

706.6 Million Dollars.income of  Snapchat collected for global advertising in 2017

In 2018, they collected 1058.1 Million Dollars.

at 2019 should be income advertising 1534.2 Million Dollars.

2020 Snapchat expected for global advertising 2117.2 Million Dollars.



Expected that Snapchat global advertising revenue

Snapchat by Statistics


By countries:

The top of this chart is US 93.55 Million users active on snapchat app then second is French is 18.75 Million users.


This value give marketer change to push ads of them


User active at snapchat in 2019 by countries

[User active at snapchat in 2019 by countries]



Snapchat users by age

This cover of user in Us dimorphic  for who age using Snapchat as of March 2019, Snapchat reached 90 percent of all 13-24 year-olds and 75 percent of all 13-34-year-olds in the U.S.

Snapchat-users by age And WOMEN Top of users


That great news for marketer yung is good target for ads 😊


US user rate among 0-11 years olds – 27%

US rate from 12-17 years olds – 92%

%94 of US Snpchater are 18-24 year olds

27% of US adults use Snapchat

53% of Snapchat US users are under 34 years old

28% of Snapchat US users are 35-44 years old

32% of Snapchat US users are 45-64 years old

7% of Snapchat US users are 65+ years old

47% of Snapchat users globally are female

40% of Snapchat users globally are Male


Snapchat users by gerder

Globally, Snapchat users top from female, who account for six out every 10 users in April 2019,  according to Statista,


Snapchat users worldwide as of April 2019 by gender 

[bctt tweet=” Did you know at March 2019 recorded 2,100,000 Snaps created by Snapchat users in a minute. 😮 😮” username=”msirty1″]


What you thinking about? Are still thinking out the box? let me know in a comment



Summary of statistics:

  • Monthly active users: 350 Million+
  • Daily active users: 190 Million
  • Daily active users in the US/Canada: Over 100 Million
  • Number of daily video views: Around 14 Billion
  • Average time spent per user each day on Snapchat: About 28 minutes
  • Amount of time users interact with Snap Ads: Over 30 seconds on average
  • 80% of Snapchat users use the app at a restaurant
  • 66% of users use the app while shopping
  • 50% use the app at gyms
  • 49% at airports



How I can design my own Snapchat filter


You can make your own Filters right from your Snapchat Website to celebrate a special event — anything from a wedding to your dog’s fourth birthday 🎉


Here’s how to create a Filter in your app:


  1. Go to


filters snaps

2. Drop down click on Filters


filters snaps desgin



3. As you see in design filter step you can upload your own design or choose one of template and edit name etc.



choose date filters snapchat desgin

4. From the step date, you choose the date of filter and time to be seen in your Snapchat .


choose location of filters snapchat desgin


5- Location, it’s covering the area you would like to share and use with your friends


payment of filters snapchat desgin


6- Last step is your information and checkout.


That was easy right?  😊

How To Advertise on Snapchat

If you’re a brand that wants to advertise online, Snapchat is probably not the first channel that comes to mind.

Yes it`s a newbie 😉


Advice: If you don’t have  more knowledge about social media marketing There is a digital marketer can help you, keep searching


Think about the more popular platforms, such as Facebook, Instagram, YouTube, or Twitter.

However, your choice of social network really depends on the nature of your intended audience. There is little point restricting your advertising to the big social networks if your target market uses another platform.


Know Your Audience

As with most types of marketing, the key to advertising success on Snapchat is knowing your target audience. You have to be able to attract and engage with your potential customers. If you feel difficulty in doing this yourself, (particularly if you are on the wrong side of 30) you may prefer to work with a Snapchat influencer.



“Don’t try to create slick ads. The Snapchat crowd doesn’t respond well to expensive looking ads, and you don’t have enough time to attract their attention anyhow.”


Type of display you ads on Snapchat


  • Sponsored Lenses

Lenses allow you to make modifications to audience their selfies and other images


Youthful users love playing around with lenses to get the strangest and funniest, that may targeting to your audience


If your sponsored Lenses are particularly successful you will even find Snapchatters sharing their creations on other social networks, such as Twitter and Instagram.



  • Sponsored Geofilters

A geofilter is a graphic overlay that Snapchatters can place on their snaps. Most Snapchatters use them, to the tune of 1 billion geofilter per day. You can create geofilters, on where physically located.


  • App Install Ad

It`s same Deep Link app, but it bypasses any additional URLs or content links. If a user clicks on an App Install app, he or she goes straight to the relevant page at the appropriate download store to download the app you are promoting.


  • Deep Link

Deep Link ads are a variation on Web View ads. By swipes up on your ad he or she is also given a link to a particular web-based content location. For instance, he/she may click on a link to go targeting link ads.


  • Web View

Similar to Top Snap Only ads. However, there is an additional feature. With Web View ads, users can swipe up on the ad and go to a particular URL. It is important that the URL relates to the ad.


  • Long Form Video Content

Idea here is for longer content or forms ,Ads can be up to 10 minutes in total length, for example, film trailers or snippets of other substantial pieces of content, such as a YouTube series. You can include a Call to Action with these types of ads.


  • Top Snap Only

From display top snap users’ feeds. These are static and can be run as images, GIFs, or video. You can’t add clickable hyperlinks to these ads, although there is nothing stopping you showing specific URLs as copy on your ad visuals.

These ads are ideal for promoting events, sales, or other one-off activities.



Brands often use these ads to drive people to a website landing page, to watch a long-form video, or to install an app.


  • On-Demand Geofilters

It`s same sponsored geofilters, but they are designed to be used in a localized area for a short period. You design and upload a customized overlay. Prices start at $5 -$45 depend to area size


The Snapchat Ads Manager

Snapchat provide platform to manage your campaign with truck it and design.


You can use Ads Manager to:

  • create a new campaign
  • choose your targeting audience (geographically and demographically
  • create your ads
  • follow how your ads perform


First  you should be sign up a new account if don’t have a one [ Sign up]


In create ads choose types of your ads one of them and fill information as required each type their different information’s


Upload your video if have in your computer or you can create by using template and tools available there.


At [Who Will See Your Ad?] here you can choose your targeting audience by location [include -exclude] option.

Age from 13 to 35+ for example as you plan for that


In below box you will see [audience size] it`s great to know how many audience average to target them

snapchat audience size adsFor duration & Budget step enter your budget of ads and date of duration your ads


Choose your goal that mean call action


In bid section, to control your budget I suggest that for you to select [Max Bid] limit, you do not hear this advice everywhere only here 😉


Next fill your business information address street, city, postcode.


Finally, Your payment information of credit card or you can use PayPal and move your fingur to creat you first ads



[bctt tweet=”That was easy to make my first Snapchat ads,check out this article buddy 😉 😮” username=”msirty1″]

Make my day happy to share this tweet


Snapchat Influencers

first let`s start with top 15 influencers

  • 1. Chino (@turbanchino)
  • 2. Naomi Davis (@love.taza)
  • 3 Neghar Fonooni (@negharfonooni)
  • 4. Brittany Furlan (@brittanyfurlan)
  • 5. Ashley Graham (@theashleygraham)
  • 6. Bella Hadid (@babybels777)
  • 7. Gigi Hadid (@itsgigihadid)
  • 8. Imaan Hammam (@imaanhammam)
  • 9. Cassey Ho (@blogilates)
  • 10. DJ Khaled (@djkhaled)
  • 11. Shaun McBride (@shonduras)
  • 12. Kate McCully (@adventurouskate)
  • 13. Cyrene Quiamco (@CyreneQ)
  • 14. Chrissy Teigen (@chrissyteigen)
  • 15. Devon Windsor (@devwindsor)


 How much Snapchat influencers income?

Each influencer is given a “Fanbytes Score,” which helps determine how much cash they will receive from the advertising — those with up to 25,000 followers can expect to earn around $1,500 per month, while those with 150,000 plus receive upwards of $6,500.


also if one of the 13-year-olds enrolled as an influencer on the platform can maintain high views and engagement, they could earn $84,000 every year.




Everyday you and me we using Sanpchat with share our friends of memories by filters or game, I think still great app it`s  let us take a break from long day 😊, as commercial always marketer know target of their audience if your target plan is great ROI [Return Of Investment] from Snapchat go head don’t wait.


I hope to see you someday a big owner app soon or successful ads campaign  marketer 😊

let me know in comment what you will using ?




Social Media Marketing

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