Snapchat statistics and Sample Guide of 2019
Hey buddy, welcome to over here in this article I will brief about information and statistics of snapchat and how you can used as commercial or personal.
These days who not have fun with SNAPCHAT
Let`s start with the Snapchat CEO
Did you know Snapchat CEO Evan Spiegel received a $637 million bonus in 2017?
I know you didn’t know for that.
Are you still sit at sofa! 😊 it`s mean his net worth.
Good Luck .. for him and for us 😉
The Boy he works hard, and he get his result
[ CEO Evan Spiegel]
What is Snapchat?
Who didn’t have snapchat in these days?
Benefits of Snapchat app is multimedia messaging used by globally users .
You can record up to 10sec and share your stories for friends or public 24h
Also Including simple filters game and filters media , don’t forget to use it 😉
Who hasn’t given themselves a Snapchat flower crown or puppy dog ears?
Instagram Stories Vs Snapchat Stories
Though the bump in users might seem like a lot, in actuality, Snapchats’ growth has slowed since the launch of Instagram Stories—an almost exact copy of Snapchat’s My Stories concept. Instagram’s users now post twice as many stories as Snapchat users.
[bctt tweet=”Snapchat has over 186 million daily active users! 😮 Check out some stats and facts about this huge social network.”]
Snapchat Growth: Adversity Facing Snapchat Advertising
The premise of Snapchat’s ephemeral content has created a hurdle for advertisers ever since the platform started serving ads to users in 2014.
Disappearing content means that influencers and marketers are constantly needing to create new content, unlike Facebook and Instagram, where content can easily be repurposed. And, if a marketer wants to make it onto Snapchat’s Discover page, they have to prove that they can consistently create high-quality videos, meaning they have to submit a month’s worth of content to be approved in advance!
Additionally, Snapchat has made it difficult for advertisers to determine the effectiveness of ads because the company doesn’t offer detailed analytics. Instead, they use paid third-party analytics tools, which provide very basic information, such as the number of viewers and for how long they viewed the post.
Nonetheless, marketers are expected to spend $1.5 billion in 2019 on Snapchat advertising. Topping the chart as the most popular brands for Snapchat ads are BuzzFeed, Comedy Central, and iHeartRadio.
Snapchat Net Worth: -$4B
Although market cap gives you a sense of what the market values a company at, the number can be based on hundreds of factors, big and small, that boil down to market volatility
Based on Snapchat’s revenue and profits from the last three years, Snapchat has a negative valuation of minus $4 billion.
As you can see chart below, expect that Snapchat global advertising revenue
343.6 Million Dollars income of Snapchat collected for global advertising in 2016
706.6 Million Dollars.income of Snapchat collected for global advertising in 2017
In 2018, they collected 1058.1 Million Dollars.
at 2019 should be income advertising 1534.2 Million Dollars.
2020 Snapchat expected for global advertising 2117.2 Million Dollars.
Snapchat by Statistics
The top of this chart is US 93.55 Million users active on snapchat app then second is French is 18.75 Million users.
This value give marketer change to push ads of them
Snapchat users by age
This cover of user in Us dimorphic for who age using Snapchat as of March 2019, Snapchat reached 90 percent of all 13-24 year-olds and 75 percent of all 13-34-year-olds in the U.S.
That great news for marketer yung is good target for ads 😊
US user rate among 0-11 years olds – 27%
US rate from 12-17 years olds – 92%
%94 of US Snpchater are 18-24 year olds
27% of US adults use Snapchat
53% of Snapchat US users are under 34 years old
28% of Snapchat US users are 35-44 years old
32% of Snapchat US users are 45-64 years old
7% of Snapchat US users are 65+ years old
47% of Snapchat users globally are female
40% of Snapchat users globally are Male
Snapchat users by gerder
Globally, Snapchat users top from female, who account for six out every 10 users in April 2019, according to Statista,
[bctt tweet=” Did you know at March 2019 recorded 2,100,000 Snaps created by Snapchat users in a minute. 😮 😮” username=”msirty1″]
What you thinking about? Are still thinking out the box? let me know in a comment
Summary of statistics:
Monthly active users: 350 Million+
Daily active users: 190 Million
Daily active users in the US/Canada: Over 100 Million
Number of daily video views: Around 14 Billion
Average time spent per user each day on Snapchat: About 28 minutes
Amount of time users interact with Snap Ads: Over 30 seconds on average
80% of Snapchat users use the app at a restaurant
66% of users use the app while shopping
50% use the app at gyms
49% at airports
How I can design my own Snapchat filter
You can make your own Filters right from your Snapchat Website to celebrate a special event — anything from a wedding to your dog’s fourth birthday 🎉
Here’s how to create a Filter in your app:
2. Drop down click on Filters
3. As you see in design filter step you can upload your own design or choose one of template and edit name etc.
4. From the step date, you choose the date of filter and time to be seen in your Snapchat .
5- Location, it’s covering the area you would like to share and use with your friends
6- Last step is your information and checkout.
That was easy right? 😊
How To Advertise on Snapchat
If you’re a brand that wants to advertise online, Snapchat is probably not the first channel that comes to mind.
Yes it`s a newbie 😉
Advice: If you don’t have more knowledge about social media marketing There is a digital marketer can help you, keep searching
Think about the more popular platforms, such as Facebook, Instagram, YouTube, or Twitter.
However, your choice of social network really depends on the nature of your intended audience. There is little point restricting your advertising to the big social networks if your target market uses another platform.
Know Your Audience
As with most types of marketing, the key to advertising success on Snapchat is knowing your target audience. You have to be able to attract and engage with your potential customers. If you feel difficulty in doing this yourself, (particularly if you are on the wrong side of 30) you may prefer to work with a Snapchat influencer.
“Don’t try to create slick ads. The Snapchat crowd doesn’t respond well to expensive looking ads, and you don’t have enough time to attract their attention anyhow.”
Type of display you ads on Snapchat
- Sponsored Lenses
Lenses allow you to make modifications to audience their selfies and other images
Youthful users love playing around with lenses to get the strangest and funniest, that may targeting to your audience
If your sponsored Lenses are particularly successful you will even find Snapchatters sharing their creations on other social networks, such as Twitter and Instagram.
- Sponsored Geofilters
A geofilter is a graphic overlay that Snapchatters can place on their snaps. Most Snapchatters use them, to the tune of 1 billion geofilter per day. You can create geofilters, on where physically located.
- App Install Ad
It`s same Deep Link app, but it bypasses any additional URLs or content links. If a user clicks on an App Install app, he or she goes straight to the relevant page at the appropriate download store to download the app you are promoting.
- Deep Link
Deep Link ads are a variation on Web View ads. By swipes up on your ad he or she is also given a link to a particular web-based content location. For instance, he/she may click on a link to go targeting link ads.
- Web View
Similar to Top Snap Only ads. However, there is an additional feature. With Web View ads, users can swipe up on the ad and go to a particular URL. It is important that the URL relates to the ad.
- Long Form Video Content
Idea here is for longer content or forms ,Ads can be up to 10 minutes in total length, for example, film trailers or snippets of other substantial pieces of content, such as a YouTube series. You can include a Call to Action with these types of ads.
- Top Snap Only
From display top snap users’ feeds. These are static and can be run as images, GIFs, or video. You can’t add clickable hyperlinks to these ads, although there is nothing stopping you showing specific URLs as copy on your ad visuals.
These ads are ideal for promoting events, sales, or other one-off activities.
Brands often use these ads to drive people to a website landing page, to watch a long-form video, or to install an app.
- On-Demand Geofilters
It`s same sponsored geofilters, but they are designed to be used in a localized area for a short period. You design and upload a customized overlay. Prices start at $5 -$45 depend to area size
The Snapchat Ads Manager
Snapchat provide platform to manage your campaign with truck it and design.
You can use Ads Manager to:
- create a new campaign
- choose your targeting audience (geographically and demographically
- create your ads
- follow how your ads perform
First you should be sign up a new account if don’t have a one [ Sign up]
In create ads choose types of your ads one of them and fill information as required each type their different information’s
Upload your video if have in your computer or you can create by using template and tools available there.
At [Who Will See Your Ad?] here you can choose your targeting audience by location [include -exclude] option.
Age from 13 to 35+ for example as you plan for that
In below box you will see [audience size] it`s great to know how many audience average to target them
For duration & Budget step enter your budget of ads and date of duration your ads
Choose your goal that mean call action
In bid section, to control your budget I suggest that for you to select [Max Bid] limit, you do not hear this advice everywhere only here 😉
Next fill your business information address street, city, postcode.
Finally, Your payment information of credit card or you can use PayPal and move your fingur to creat you first ads
[bctt tweet=”That was easy to make my first Snapchat ads,check out this article buddy 😉 😮” username=”msirty1″]
Make my day happy to share this tweet
first let`s start with top 15 influencers
- 1. Chino (@turbanchino)
- 2. Naomi Davis (@love.taza)
- 3 Neghar Fonooni (@negharfonooni)
- 4. Brittany Furlan (@brittanyfurlan)
- 5. Ashley Graham (@theashleygraham)
- 6. Bella Hadid (@babybels777)
- 7. Gigi Hadid (@itsgigihadid)
- 8. Imaan Hammam (@imaanhammam)
- 9. Cassey Ho (@blogilates)
- 10. DJ Khaled (@djkhaled)
- 11. Shaun McBride (@shonduras)
- 12. Kate McCully (@adventurouskate)
- 13. Cyrene Quiamco (@CyreneQ)
- 14. Chrissy Teigen (@chrissyteigen)
- 15. Devon Windsor (@devwindsor)
How much Snapchat influencers income?
Each influencer is given a “Fanbytes Score,” which helps determine how much cash they will receive from the advertising — those with up to 25,000 followers can expect to earn around $1,500 per month, while those with 150,000 plus receive upwards of $6,500.
also if one of the 13-year-olds enrolled as an influencer on the platform can maintain high views and engagement, they could earn $84,000 every year.
Everyday you and me we using Sanpchat with share our friends of memories by filters or game, I think still great app it`s let us take a break from long day 😊, as commercial always marketer know target of their audience if your target plan is great ROI [Return Of Investment] from Snapchat go head don’t wait.
I hope to see you someday a big owner app soon or successful ads campaign marketer 😊
let me know in comment what you will using ?